The Opportunity

The Content Marketing Manager leads Stantec’s enterprise-wide content marketing capability, setting the strategy, operating model and editorial direction for how priority stories, expertise and perspectives are identified, developed and brought to life.

This role combines strategic content leadership, editorial judgment and commercial thinking to create audience value, strengthen Stantec’s brand and reputation, and support business growth. Working across a complex global organisation, you will partner with senior business and marketing leaders and teams across Brand, PR, Creative, Performance Marketing and Digital Operations to shape high-impact content and build a strong, scalable content capability.

About the Role

Set and lead the enterprise content marketing strategy, aligning content priorities with brand, reputation, audience and business objectives
Translate enterprise, regional, business line and sector priorities into a clear and prioritized content agenda.
Act as a trusted strategic advisor to senior marketing and business leaders, influencing priorities and shaping high-value content programs.
Lead an audience-led, story-first approach to identifying, assessing and developing compelling stories across Stantec’s people, projects, expertise, research and market perspectives.
Lead the development of content propositions, narrative frameworks, thought leadership and high-profile editorial programmes.
Serve as the senior editorial authority for strategically important content, setting standards for quality, accuracy and brand consistency.
Establish the operating model, governance, standards and workflows required to deliver high-quality content efficiently and at scale.
Lead prioritization and resource allocation, applying strong editorial and commercial judgment to focus investment on the highest-value opportunities.
Partner with Performance Marketing, Digital Operations, PR and Creative to strengthen content planning, activation, amplification and performance.
Lead, develop and inspire a high-performing specialist team, building capability through coaching and development

Build strong partnerships with senior stakeholders across the organization and contribute as a member of the Enterprise Digital Marketing leadership team.

About You

Outstanding editorial judgment with exceptional writing, editing, interviewing and storytelling skills.
Strong strategic and commercial thinking, with the ability to connect content decisions to audience and business value.
Deep understanding of contemporary content marketing, editorial strategy and digital storytelling.
Strong people leadership, stakeholder management, prioritization and influencing skills.
Proven ability to advise, influence and constructively challenge senior leaders and build alignment across a matrixed organisation
Ability to navigate ambiguity, competing priorities and complex business needs while maintaining clear strategic direction.
Ability to build scalable processes and ways of working while preserving creativity and editorial quality.
Working knowledge of SEO, audience insights, content performance and the responsible use of AI in content workflows.
Strong change leadership skills with a focus on collaboration, accountability and continuous improvement.
Degree or equivalent experience in marketing, communications, journalism, English, content strategy or a related discipline.
Progressive experience in content marketing, editorial, journalism, communications or a related discipline, ideally within a complex B2B, professional services, agency or similarly matrixed environment
Significant experience leading content strategy, editorial or content marketing teams and developing specialist talent.
Demonstrated success developing and executing enterprise or organization-wide content strategies connected to audience, brand, reputation and business objectives.
Experience building, evolving or transforming content capabilities, operating models and ways of working.
Strong track record of translating complex subject matter and expert perspectives into differentiated, credible and compelling content.
Experience managing resources, external partners and budgets against strategic priorities.

Why Join Us?

We put people first: We're proud of our friendly, inclusive and collaborative environment where everyone feels valued and driven to succeed.
We are driven to achieve: Named in the top 50 companies to work by Glassdoor 2025.
We do what is right: Industry leading training and development as well as paid for professional subscriptions. A professional progression plan, supporting you to become chartered.
We are better together: A supportive and collaborative team environment and wider ERG network (see more on our ERGs here: Stantec Employee Resource Groups)
Growth: We're on an exciting growth journey across the UK - we want you to be part of it!
Great Benefits: Competitive salary, bonus schemes, enhanced pension plan, annual leave with the option to buy/sell additional days, private medical insurance, group income protection & life assurance included as standard as well as discounted gym membership and lots more.
Hybrid / Flexible working: Enjoy a healthy work-life balance with our hybrid approach to flexible working.

About Stantec

The Stantec community unites more than 34,000 employees working in over 450 locations across 6 continents. We have been working with our clients and communities in the UK for over 150 years. We plan, design, deliver and manage the development and infrastructure needed to support the creation of sustainable, healthy and prosperous communities.

Our teams provide effective and relevant solutions, translating our clients’ vision into valued consents, deliverable plans for projects and programmes, and efficient designs for delivery, based on technical excellence and deep market insights. We deal with today’s challenges, but also keep a fairer, better tomorrow in sight, looking at how we deliver clean growth, support radical changes in our economy and meet the needs of future communities.
Stantec provides equal employment opportunities to all qualified employees and applicants for future and current employment and prohibit discrimination on the grounds of race, colour, religion, sex, national origin, age, marital status, genetic information, disability, sexual orientation, gender identity or gender expression. We prohibit discrimination in decisions concerning recruitment, hiring, referral, promotion, compensation, fringe benefits, job training, terminations or any other condition of employment. Stantec is in compliance with laws and regulations and ensures equitable opportunities in all aspects of employment.

Building an inspired, inclusive work environment that attracts, supports, and develops world-class talent is a crucial key to our success. If you are excited by this role but worry that your experience doesn’t exactly align, we encourage you to apply.

At Stantec we want you to perform your best at every stage of the recruitment process and are committed to ensuring it is accessible to all. If you need any support or require adjustments to be made then please contact [email protected] and we will talk to you about how we can support you

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Manager, Content Marketing

The Opportunity

About Stantec

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